Twitter to serve up ads with 'Promoted Tweets'

Saturday, July 30, 2011 · Posted in

Twitter said Thursday that it will begin placing advertisements known as "Promoted Tweets" in the timelines of users who follow a particular brand or company.

Twitter said it will begin testing the new advertising offering with a number of companies including Dell, Gatorade, Groupon, JetBlue, LivingSocial, Microsoft, Red Bull, Starbucks and Virgin America.

Promoted Tweets from non-profits such as the Make-A-Wish Foundation and the American Red Cross will also be shown, the San Francisco-based Twitter said in a blog post.

"When we decide to follow a favorite brand, business or charitable organization, we expect to be among the first to get a special announcement, access to exclusive content or a great offer," Twitter said.

"That's why starting today, we're introducing a way to ensure that the most important tweets from the organizations you follow reach you directly," it said.

Twitter has enjoyed explosive growth since it was founded in 2006 but it is unclear how successful it has been in translating its popularity into profit.

Twitter chief executive Dick Costolo, speaking at the Fortune Brainstorm Tech conference in Aspen, Colorado, last week declined to reveal whether the privately held company is profitable.

But he said the number of advertisers on the platform is up 600 percent this year over last year, when it numbered in the hundreds.

Twitter said the new advertising scheme will involve placing "Promoted Tweets" from accounts that a user follows "at or near the top" of their timeline, or stream of messages, when a user logs in.

"These Promoted Tweets will scroll through the timeline like any other tweet, and like regular tweets, they will appear in your timeline just once," Twitter said.

"Promoted Tweets can also be easily dismissed from your timeline with a single click," Twitter added.

The advertiser-sponsored tweets will only be shown on the accounts of users of the Twitter.com website, not the scores of third-party applications used to access the service.
Read More >>

Facebook beats Google as the most commonly typed domain in the address bar

· Posted in

"Facebook.com" is by far the most common URL that people type into the address bar of their internet browser.

People are typing "facebook.com" almost three times more often than "google.com."

The URL statistics were published on July 25 by Christopher Finke, a software engineer and the creator of URL Fixer, a browser add-on that fixes human errors that are typed in the address bar on your internet browser.

Facebook.com is the most popular domain and accounts for 9 percent of all typed domains. Google.com is the second most typed address and accounts for 3.3 percent of all typed domains.

Youtube.com, gmail.com, twitter.com, mail.google.com, yahoo.com, hotmail.com, amazon.com and reddit.com also feature in the top ten most typed domains according to Finke.

According to website traffic monitoring company Alexa, the top 10 sites on the web by the amount of traffic they receive are, in order: Google, Facebook, Youtube, Yahoo, Live, Baidu, Wikipedia, Blogger, MSN and Tencent.

Finke notes in the comments on his blog that while "All of Facebook's properties (*.facebook.com) combine [to make up] 9.4% [of all typed domains]; all of Google's (*.google.com, YouTube, Blogspot, etc.) combine for at least 9.7%."

"The only locales where neither Google nor Facebook control the most popular domain are ru-RU (Russia - vkontakte.ru), fi-FI (Finland - aapeli.com, a gaming website), ko-KR (Korea - fomos.kr, an e-sports website), and zh-CN (China - baidu.com)," reveals Finke.

Not surprisingly, people often make mistakes when entering addresses into their URL bar and end up with all kinds of typos. Frequent variations on the top level domain ".com" include .com\, .ocm, .con, .cmo, .copm, .xom, ".com,", .vom, .comn, .com', ".co,", .comj, .coim, .cpm, .colm, .conm, and .coom.

"The website that appears to benefit the most from users mistyping a legitimate URL is faceboook.com (count the o's)," says Finke.

Scammers have taken advantage of the common typing error (which is typed once for every 7,930 times that facebook.com is correctly typed), setting up a website that makes visitors think they have been chosen as a "Facebook Winner."
Read More >>

Google tablets seen overtaking iPad in 5 years

· Posted in

Tablet computers running Google's Android software will catch up with Apple's iPad and surpass it in 2016, research firm Informa said.

Informa said it expects Apple's current 75 percent market share to fall to 39 percent in 2015, when Android market share will grow to 38 percent.

"From 2013, as cheaper and more advanced Android tablets enter the market, we forecast that sales will pick up considerably, eventually surpassing iPad sales in 2016," analyst David McQueen said in a statement on Wednesday.

Samsung Electronics Galaxy Tab has been the best-selling Android tablet so far, but also other vendors including Motorola Mobility use it on their devices.

"We have seen a huge explosion in the tablet market in recent years, driven primarily by the iPad, and we estimate that the market will go from strength to strength, growing from under 20 million tablets sold in 2010, to over 230 million in 2015," McQueen said.

(Reporting by Tarmo Virki; Editing by Andrew Callus)
Read More >>

S. Korea economic growth slows in second quarter

Tuesday, July 26, 2011 · Posted in


South Korea's economic growth slowed in the second quarter from three months earlier due to weaker exports and sluggish construction investment, the central bank said Wednesday.

Asia's fourth-largest economy grew 0.8 percent quarter-on-quarter in April-June compared to a 1.3 percent expansion in January-March, according to an advance estimate from the Bank of Korea.

Gross domestic product (GDP) rose 3.4 percent in the second quarter from a year earlier, slowing down from a 4.2 percent increase in January-March.

"Private consumption steadily increased and facilities investment rose. But growth in exports slowed while construction investment remained sluggish," the central bank said in a statement.

The second-quarter performance was slightly below the central bank's initial estimate early this month and the market's expectations.

For the whole of this year, the bank expects the export-dominated economy to grow 4.3 percent, while the finance ministry's forecast is 4.5 percent. GDP grew 6.2 percent in 2010, the fastest rate for eight years.

Analysts said the economy would largely remain on a firm growth track for the rest of the year thanks to robust exports, rising local consumption and a recovering job market.
Read More >>

FAA shutdown portends protracted fight in Congress

· Posted in


WASHINGTON (AP) — Lawmakers dug in Tuesday for what is shaping up to be a protracted fight over legislation necessary to end a partial shutdown of the Federal Aviation Administration even as the economic and social consequences of the shutdown widened.

Transportation Secretary Ray LaHood said he was unaware of any negotiations to end the legislative stalemate between the House and Senate that permitted the FAA's operating authority to expire at midnight on Friday.

The administration hopes to persuade House Republicans to reach a compromise by publicizing the airport projects that have been halted and workers that have been laid off in their districts due to the shutdown, he told The Association Press in an interview.

Thus far, there's been no movement, but he remains hopeful, LaHood said.

The FAA has furloughed nearly 4,000 workers, stopped the processing of about $2.5 billion in airport construction grants, and issued stop work orders to construction and other contractors on more than 150 projects, from airport towers to runway safety lights.

The agency issued dozens more stop work orders on Tuesday. At least hundreds, and perhaps thousands, of private sector workers have been affected.

"It's frustrating," said Mike MacDonald, regional vice president of an FAA union representing nearly 1,200 engineers, architects, technicians and other workers who have been furloughed. "Why are we being used as pawns in this political game that has nothing to do with us?"

Most of his union's members "are like me — middle-aged with mortgages, kids in college and car loans," said MacDonald, 54, who has also been laid off. "It's scary."

Sen. Frank Lautenberg, D-N.J., said he's concerned that Washington officials and the public have been so focused on the national debt crisis, that the FAA shutdown — which is unrelated — isn't receiving the attention it deserves.

"This is a very serious problem, but it is hard to rise above the din," he told reporters. More than 600 furloughed FAA employees worked at the agency's research and technical center in Egg Harbor, N.J.

GOP senators confirmed their intention to continue to block legislation to restore FAA's operating authority unless Democrats give ground on Republican proposals to cut air service subsidies to rural communities and to make it more difficult for airline workers to unionize.

Sen. Tom Coburn, R-Okla., said he will use Senate procedures to hold up the legislation unless it also includes cuts to the Essential Air Service program, which was set up more than three decades ago to ensure airline service on less profitable routes to remote communities. Critics complain that in some cases the subsidies are too high — more than $1,000 per person — or that some the communities are now within 90 miles of a hub airport, reducing their need for subsidies.

A Republican-sponsored bill passed by the House last week to extend FAA authority through Sept. 16 included a provision to cut $16.5 million in air service subsidies. FAA has a $16 billion budget this year.

Senate Democrats objected, saying Republicans were trying to use the subsidies provision to enact policy changes that haven't been agreed to by negotiators and to prod Democrats to compromise on the labor provision.

The labor provision is contained in a long-term funding plan for the FAA passed by the House in April. The Senate passed a similar bill in February without the provision. Democrats have insisted Republicans drop the labor provision before they will negotiate on a handful of other contentious issues in the long-term funding plan, including the air service subsidies.

Sen. Orrin Hatch, R-Utah, who blocked a Democratic effort Friday to extend FAA's operating authority without cutting subsidies, told reporters he doesn't expect to change his position "until they quit playing around with labor law."

Also Tuesday, Democratic Sens. Jay Rockefeller of West Virginia, chairman of the Senate committee that oversees FAA's budget, and Maria Cantwell of Washington, who chairs the aviation subcommittee, sent a letter to airline industry officials complaining that airlines have raised fares during the tax holiday created by the FAA shutdown.

Airlines' authority to collect ticket taxes expired at midnight Friday along with FAA's operating authority. By Saturday night, nearly all the major U.S. airlines had raised fares to offset taxes that expired the night before, including American, United, Continental, Delta, US Airways, Southwest, AirTran and JetBlue.

Among the few airlines that didn't raise fares were Virgin America, Frontier and Alaska. The expiring taxes can total $25 or more on a typical $300 round-trip ticket.

"Consumers pay these taxes and fees to support the aviation system and it is patently unfair for the industry to charge them to travelers and not have them see any benefit," the senators wrote.

They urged airlines to either put their profits into an account to be used to support federal aviation programs or roll back the fare increases.

Industry officials were unrepentant.

"Customers are not impacted and are paying the same ticket prices they were last week," Air Transport Association spokeswoman Jean Medina said.
Read More >>

Popular Posts

Powered by Blogger.